“In 2025, Rolls-Royce Bespoke reached new creative and technical heights, extending far beyond traditional boundaries. This was a year defined by thematic richness, global collaboration and artistic evolution. The astonishing creative execution of these themes is enabled through the extraordinary talents found at the Home of Rolls-Royce, our Bespoke Collective and the expanding reach of our Private Office spaces around the world. Our clients’ increasing interest and engagement in more ambitious commissions are realised in our joint pursuit of perfection. Every motor car is a singular expression of its owner’s vision, and together they reflect the spirit of innovation, craft, and cultural fluency that defines Rolls-Royce today.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
2025 marked a defining year for Bespoke at Rolls-Royce, not only in terms of artistic output but in the evolution of craft, material expression, and the commissioning experience itself. It was also the first year of operation for the marque’s full suite of global Private Offices, located in Dubai, Seoul, Shanghai and New York, alongside the original Private Office at the Home of Rolls-Royce at Goodwood. These unique, creative and social spaces enable clients to collaborate more deeply and imaginatively than ever before, resulting in more than double the number of Private Office commissions year-on-year. Many of these personal visions led to the introduction of entirely new techniques, materials and approaches during 2025.
Several disciplines entered new dimensions, conceptually and literally, as embroidery, marquetry and printing were reimagined in sculptural form. These included self-supporting thread structures for 3D embroideries, specially developed 3D ink layering techniques and complex 3D marquetry. New materials such as 24-carat gold leaf, polished concrete and a patented fragrance concept for the interior suite of a Rolls-Royce further expanded the marque’s repertoire. Innovations such as a fully hand-painted Starlight Headliner demonstrated how traditional techniques continue to evolve within Rolls-Royce.
THE MOST COMPLEX PRIVATE COLLECTION EVER
The many Bespoke innovations in 2025 reflect a defining mindset: the vision comes first, and Rolls-Royce will shape the technology and material world to meet it.
A vivid representation of this philosophy is Phantom Centenary Private Collection, the result of three years of development and more than 40,000 collective hours of painstaking work. Created to honour 100 years of the Phantom nameplate, this landmark collection was strictly limited to 25 examples and represents the most technologically complex and creatively ambitious Private Collection motor car in Rolls-Royce history.
The motor car is finished in a Bespoke two-tone exterior paint. Recalling the elegance and glamour of Hollywood’s black and white era, the lower body is presented in Arctic White with the upper body Black. The motor car’s exquisite lustre comes from the specially developed Super Champagne Crystal finish: Rolls-Royce paint specialists infused the clear coat with champagne-coloured particles and doubled the quantity to create spellbinding depth, giving the exterior an extraordinary metallic shimmer. This timeless treatment is crowned with a solid gold Spirit of Ecstasy.
Inside, this Private Collection tells Phantom’s remarkable story through a series of exceptional Bespoke features. They include the Anthology Gallery, which uses 50 three-dimensional, hand-polished aluminium fins engraved with quotes from 100 years of press acclaim; rear seats upholstered in high-resolution printed fabric, developed with a couture atelier and embroidered with 160,000 stitches to depict the people, places and moments that shaped Phantom’s legend; a Starlight Headliner that captures highlights from Phantom’s history using more than 440,000 stitches; and the most intricate woodwork ever crafted for a Rolls-Royce, incorporating 3D marquetry, 3D ink layering and 24 carat gold leafing. An unforgettable motor car, 100 years in the making.
The Bespoke motor cars of 2025 reveal a series of distinct creative themes. Some draw on legacy and love, shaped by personal stories, family journeys and intergenerational connections. Others explore the natural world, or reinterpret art, architecture and cultural symbolism through a contemporary lens. Together, they reflect an ongoing expansion of what it means to create a Rolls-Royce.
EXPANDING THE LANGUAGE OF BESPOKE
In 2025, the growth of Bespoke at Rolls-Royce extended beyond motor cars, as clients increasingly looked to the marque to express their tastes and preferences in their private spaces. Rolls-Royce responded with a growing range of exclusive lifestyle items that bring Bespoke into clients’ homes and professional worlds.
Requests for table-top, boutique pieces increased by 13% year-on-year, reflecting a broader shift in how clients engage with the marque’s creative capabilities. Among the most popular items was the charming Rolls-Royce Cameo desktop sculpture, which premiered in a bold new Black Badge treatment in 2025 and saw demand rise by more than 50%.
Also launched in 2025, the Rolls-Royce Chess Set reimagines one of the world’s most revered strategy games as a sculptural, hand-crafted centrepiece for the home. Featuring leather-lined drawers, magnetised ceramic-coated aluminium pieces, and a board crafted from hand-finished veneers and polished aluminium, the set is both playable and highly collectable. Clients can individualise their sets with a choice of leather colours, echoing the commissioning process of a Bespoke motor car. Building on this success, the marque will expand its board game collection in 2026.
BUILDING FOR A BESPOKE FUTURE
As clients explore ever more ambitious expressions of Bespoke, supported by the global Private Office network, Rolls-Royce is building for an even more ambitious future. This year has seen rapid progress on the marque’s site extension at the Home of Rolls-Royce at Goodwood. Above-ground construction began in February 2025, and the building was declared weathertight in November.
This £300m+ investment will provide additional space and state-of-the-art facilities for Bespoke and the marque’s Coachbuild division, enabling more and increasingly complex commissions to be undertaken. In 2026, the first technologies will move into the new building, with completion of the project expected before the end of the decade.