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Maranello 19 January 2026 – Ferrari
unveils the new Tailor Made 12Cilindri that is the celebration of the
pinnacle of craftsmanship in it its flagship personalisation programme.
This unique Ferrari raises the bar once again with an interpretation of
road-going art exclusively for the South Korean market featuring several
elements inspired by tradition and driven by innovation.
This extraordinary Tailor Made vehicle is the result of a
multidisciplinary collaboration spanning three continents: Asia, with the
artisanal mastery of four young South Korean artists, ambassadors of
their local heritage: Daehye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin, and
TaeHyun Lee; Europe, with Ferrari’s Styling Centre and North America,
with the vision and expertise of COOL HUNTING®, the award-winning independent
publication dedicated to the latest intersections of design, culture and
technology.
Over the course of nearly two years the teams faced exciting challenges,
blending Ferrari’s legendary engineering and design expertise with COOL
HUNTING®’S creative vision, translating the vibrant artistic and cultural
energy of Korea into a one-of-a-kind creation from the Prancing Horse.
This 12Cilindri is instantly recognizable thanks to its new transitional
Yoonseul paint scheme, specially developed by the team. This unique
colour is inspired by Korean tradition, fusing the history and heritage
of the region with inspiration from Celadon ceramics, with its many
shades of green, and the allure of cosmopolitan Seoul, pulsing to the
rhythm of K-pop, electronic music, and the neon lights of the city’s
future-forward districts. The result is a vivid, iridescent finish that
shifts from green to violet with blue highlights, reminiscent of the
sparkling sunlight on the sea, Yoonseul in Korean.
Traditional horsehair weaving is being revisited by the work of artist
Dahye Jeong, winner of the Loewe Foundation Craft Prize in 2022, a Korean
artist who has gained international acclaim in textile craftsmanship and
fibre art. Through her unique hand weaving, Jeong creates works of
extraordinary fineness, lightness, and transparency, seemingly suspended
in air. Her creations – baskets, containers and abstract forms – interact
with light and shadow, evoking delicacy, spirituality, and refined
contemporary sensibility. Her work is featured in this one-of-a-kind
Tailor Made vehicle in multiple ways: the fabric used on the seats, floor
and soft surfaces feature one of her iconic patterns, brought to life in
a new 3-D fabric developed by a South Korean company and used in a Ferrari
for the first time; the glass roof of the 12Cilindri features a screen
printing of the pattern, allowing the same interplay of shadows and
projections as light passes through, again a first in a Ferrari; most
iconically, a hand woven work made from Mongolian horsehair, sourced from
suppliers certified by the local Chamber of Commerce, is featured on the
dashboard, providing the unique opportunity of having an art work
integrated into the vehicle’s interior. These firsts could only be
achieved by intense collaboration between the Ferrari Styling Centre,
R&D team and the creative partners.
Hyunhee Kim innovates with material to reinterpret traditional Korean
objects through a critical, contemporary lens. Her well-known Korean
wedding trousseaus are built in an ethereal, semi-translucent acrylic to
bring life to their role as “containers of memories.” Kim frequently
creates transparent objects, sometimes suspended in space, evoking
lightness and fragility, crafting an immersive, dreamlike environment.
Her work has been acknowledged by several prestigious prizes, including
the Cheongju International Craft Award and the Iksan National Craft
Award.
Visible across the vehicle’s exterior, Kim’s translucent work can be seen
in the vehicle’s distinctive Scuderia Ferrari shields, its wheel caps,
long F nameplate and Prancing Horse, together representing a level of
customisation seen in a Tailor Made vehicle for the first time. The
interior features a unique modification to the centre tunnel with the
same translucent effect, alongside a handmade dedication plate with the
project’s name in traditional calligraphy by the artist.
Kim also created a traditional case for valuable and meaningful items for
the boot of this 12Cilindri, which the collector can use as a luggage
case. This piece also holds an object in the form of a Ferrari key
customised to her visual language, so that the owner can fully experience
her varied and original practices.
White, in turn, becomes the leitmotif for various interior and exterior
elements, inspired by the artistic research of TaeHyun Lee. Known for his
work in contemporary art, Lee is particularly recognised for his use of
traditional Korean techniques including lacquer, which he reinterprets in
a modern context through his white lacquer using a technique that is
extremely complex. His works often combine modern materials with lacquer,
creating glossy, reflective surfaces of striking visual impact. Through
lacquer, Lee explores concepts such as layering, depth, and the
transformation of matter, bridging Korean artisanal tradition with the
language of contemporary art. His vision gave rise to the 12Cilindri’s
unique white brake callipers - a first for a factory-made Ferrari and
white shift paddles.
Electronic music sets the rhythm for this Ferrari’s exterior livery
thanks to the meticulous work of GRAYCODE, jiiiiin. This South Korean
sound and performance artist duo, renowned for their performances and
installations exploring sound, space, and the intersection of technology
and art, have visualised the iconic Ferrari V12 sound—literally
translating the sound of the 12Cilindri’s engine into a visual artwork
masterfully rendered on the vehicle’s bodywork by Maranello’s artisans.
The technique used to add visual depth to this livery was applied using
the same transitional paint, but one shade darker — a new and unique
treatment seen for the first time on a Ferrari.
Evan Orensten and Josh Rubin, the creative minds behind COOL HUNTING®,
inspired and coordinated the work of the artists alongside JaeEun “Jane”
Lee, who served as the project’s curator, and the Ferrari design and
R&D teams.
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